Our favorite celebrity beauty brands, aka Fenty Beauty, Rare Beauty, Rhode Skin
Celebrities like Rihanna, Hailey Bieber, and Selena Gomez have been entering the beauty industry with their own product lines. The question is, do these celebrity beauty lines offer quality products that are worth trying? We’ve handpicked our favorite celebrity beauty brands, so you don’t have to try them all.
01. Fenty Beauty
Fenty Beauty, launched by Rihanna in 2017, was a groundbreaking force in the celebrity beauty world. Its impact on the industry was profound, with Rihanna’s commitment to inclusivity setting a new standard. Offering an unprecedented 40 shades of foundation right from the start, the brand challenged industry norms and resonated with a diverse audience, making many feel seen for the first time. Rihanna’s personal involvement as the brand’s face further solidified its success, further focusing on quality and innovation.
FENTY BEAUTY Gloss Bomb Cream Color Drip Lip Cream | Ulta, Sephora, Harvey Nichols
FENTY BEAUTY Killawatt Freestyle Highlighter | Ulta, Sephora, Harvey Nichols
FENTY BEAUTY Pro Filt’r Soft Matte Longwear Liquid Foundation | Ulta, Sephora, Harvey Nichols
FENTY BEAUTY Glitty Lid Shimmer Liquid Eyeliner | Ulta, Sephora, Harvey Nichols
02. Rare Beauty
Rare Beauty, founded by Selena Gomez in 2020, stands out in the celebrity beauty realm for its deeper message. Gomez’s brand is rooted in her own struggles with mental health and aims to promote self-expression and self-acceptance as essential facets of beauty. Rare Beauty challenges conventional beauty norms and emphasizes inclusivity and accessibility, even considering packaging designed with people with disabilities in mind. Gomez’s personal journey with lupus and her commitment to positive body image align with the brand’s mission. Beyond its philanthropic efforts, Rare Beauty also prioritizes product quality, with dermatologically-tested and sensitive-skin-friendly formulations, treating makeup from a skincare perspective.
RARE BEAUTY Find Comfort Hydrating Hand Cream
RARE BEAUTY Soft Pinch Liquid Blush
RARE BEAUTY Positive Light Tinted Moisturizer Foundation
RARE BEAUTY Positive Light Liquid Highlighter
03. Rhode Skin
Rhode Skin, endorsed by Hailey Bieber, has been dominating social media with its visually appealing, minimalist aesthetic that mirrors Bieber’s personal style. Rhode Skin, launched in June 2022, is a testament to its celebrity founder’s ethos, offering a highly curated line that aims to simplify skincare routines while achieving a radiant “glazed donut” look.
RHODE SKIN Glazing Milk
RHODE SKIN Peptide Lip Tint
RHODE SKIN Barrier Restore Cream
